What Facebook’s new third-party regulation means for advertisers

Last month the news broke that Cambridge Analytica, a data analytics firm, accumulated a wealth of Facebook user data from tens of millions of people that were allegedly used in various political campaigns. Since this announcement, Facebook has received a backlash from people worried about the privacy of their data.

Facebook has since reacted to this backlash by announcing they will be cutting third-party data providers out of ad targeting to help take back control of their own data set.

The role of tomorrow’s Marketer

For years now, professionals have been worried about the effect the tech revolution will have on their jobs. If you compare the role of a Marketer to that of 10 years ago, there’s been a huge shift in their day-to-day with the inclusion of automation and data playing a large part in this change.

The death of last click attribution

The average person uses three devices on a daily basis, browsing a multitude of different websites. While this has increased the opportunities available to marketers, it has made the analysing of marketing campaigns somewhat tricky. Google offers a helping hand with its attribution models, but none have been up to scratch until now – but more on that later.

Google’s new Ad Blocker and what it means for Marketers

On 15th February, Google Chrome will launch its new Ad Blocker, in the hope of creating a better experience for its users. Marketers and Advertisers alike are now pulling their hair out wondering how this will affect their campaigns and so we’re going to explain why Marketers should embrace this change.

How intense experimentation achieved a 3.21x ROI

Not many people within the UK don’t know who Moonpig are. Trading since 2000, they’ve become the staple in customisable greetings cards, and have recently increased their offering into the flowers and gifts market.

When they came to us late last year, we were required to push users through to the website whilst achieving the lowest possible cost per sale (CPS), something our Acquisition team knew a thing or two about.

What is CRO, and why you need it


Here at TrueUp, a large part of our team spend their days working on a variety of CRO projects, otherwise known as Conversion Rate Optimisation, but we’re aware there’s a large group of people within business that don’t quite know what it means. We’re going to knuckle down on the true definition of CRO and its importance in all businesses, no matter how small or large.

How we helped Telefonica achieve 130k app downloads in under 6 weeks

When Telefonica released Tu Go in 2016 their objective was to enhance customers’ experience by allowing messaging and phone calls when the user had no connection to their cellular network. Now coined as ‘Wifi calling’, Tu Go allowed users to make calls and send texts via their wifi network.  

Unfortunately for Telefonica, they faced increased competition from the likes of WhatsApp, Skype, and Vibr, whose sole focus was quick, interruption-less communications. When Telefonica approached us they’d been using traditional media such as outdoor, press, radio & TV, with disappointing results.

Who and what is TrueUp?

Growing any business is hard. There’s no secret formula, and there’s a reason that 90% of startups fail. Now, more than ever, more brands are fighting for consumers’ attention which is making it increasingly difficult to survive as a business.

There will always be standouts who are dominating their respective industry and these companies all have two things in common:

  1. They have an exceptional product/service from which the company was built upon;
  2.  They have a great growth engine.

The latter is where TrueUp comes in.