In 2015, Regus was the dominant player in office space and had been for many years. However, for the first time since their inception, they were starting to face some stiff competition, mainly from a new inclusion to the office space market known as ‘WeWork’. WeWork was quickly and aggressively moving into major cities and raising an impressive amount of funding.
Category: Client stories
We work on a lot of different projects here at TrueUp, but we’re never customarily asked to launch a new brand. SMARTY, a new entrant into the SIM-only space, was facing stiff competition in a market where there was already a strong sense of inertia among consumers.
Not many people within the UK don’t know who Moonpig are. Trading since 2000, they’ve become the staple in customisable greetings cards, and have recently increased their offering into the flowers and gifts market.
When they came to us late last year, we were required to push users through to the website whilst achieving the lowest possible cost per sale (CPS), something our Acquisition team knew a thing or two about.
When Telefonica released Tu Go in 2016 their objective was to enhance customers’ experience by allowing messaging and phone calls when the user had no connection to their cellular network. Now coined as ‘Wifi calling’, Tu Go allowed users to make calls and send texts via their wifi network.
Unfortunately for Telefonica, they faced increased competition from the likes of WhatsApp, Skype, and Vibr, whose sole focus was quick, interruption-less communications. When Telefonica approached us they’d been using traditional media such as outdoor, press, radio & TV, with disappointing results.