Category: Opinion piece

GDPR – How to prepare

Opinion piece | | 2 min read

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The General Data Protection Regulation (GDPR) will apply from 25 May 2018. Here’s everything you need to know to ensure you’re prepared for it.

 What is the GDPR?

In the UK, users’ data has been protected under the Data Protection Act 1998 for 20 years. However, we now live in a world where people often grant companies permission to use their personal information in exchange for free services. GDPR has been brought in to give people more control over how companies use their data.

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The role of tomorrow’s Marketer

Opinion piece | | 4 min read

For years now, professionals have been worried about the effect the tech revolution will have on their jobs. If you compare the role of a Marketer to that of 10 years ago, there’s been a huge shift in their day-to-day with the inclusion of automation and data playing a large part in this change.

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