Growing any business is hard. There’s no secret formula, and there’s a reason that 90% of startups fail. Now, more than ever, more brands are fighting for consumers’ attention which is making it increasingly difficult to survive as a business.
There will always be standouts who are dominating their respective industry and these companies all have two things in common:
- They have an exceptional product/service from which the company was built upon;
- They have a great growth engine.
The latter is where TrueUp comes in.