What is CRO, and why you need it


Here at TrueUp, a large part of our team spend their days working on a variety of CRO projects, otherwise known as Conversion Rate Optimisation, but we’re aware there’s a large group of people within business that don’t quite know what it means. We’re going to knuckle down on the true definition of CRO and its importance in all businesses, no matter how small or large.