increase in lead generation within 6 months

The opportunity

Increase lead generation of both organic and paid traffic on Regus’ global websites.

The work

6 month conversion rate optimisation programme in the US and UK. Various data, behavioural psychology & persuasive techniques were used to optimise key web pages content, design & copy to drive conversion.

The results

105% increase in conversion and an ROI of 64:1 making it the most successful marketing activity Regus had ever undertaken.