uplift in sales through conversion rate optimisation

The opportunity

Increase sales on Regus’ global websites within both UK & US markets

The work

We underwent a 6 month conversion rate optimisation programme in the UK and US. We used various data, behavioural psychology & persuasive techniques in order to optimise content, design & copy on key web pages resulting in increased conversion.

The results

104% increase in website sales, equal to £14.5m and an ROI of 64:1 making it the most successful marketing activity Regus has ever rendered.