130k
app downloads in under 6 weeks

The opportunity

We created a highly targeted Facebook advertising campaign to drive native app downloads across iOS and Android.

The work

A Facebook campaign targeted within Brazil involving a test matrix consisting of 5 value propositions, 8 target segments and 12 creatives.

The results

Telefonica’s most successful Facebook campaign ever executed within Brazil. This target was achieved with just 25% of the allocated media budget.