112%
increase in mobile web engagement

The opportunity

Drive awareness and engagement of their website both on desktop and mobile.

The work

We performed intricate testing on paid media channels to increase awareness and find valuable customers whilst performing split testing on the website to optimise engagement and conversions.

The results

We achieved a 112% increase in mobile web engagement and a 59% increase in total user engagement. We also identified key opportunities for Westfield whilst proving that an agile growth hacking approach can produce unrivaled and accelerated results.